About Us
Like it or not, your company is now in the online content business. Don't worry, we're here to help.
Face it. The lines between marketing materials and destination content have blurred.
Your customers and consumers expect more than a sales pitch — they want usable information. How can your brand stay relevant in a sea of free content, services and amateur journalism? How can your company's message cut through the clutter?
That's where we come in.
Sequel Interactive is a new kind of online agency, dedicated exclusively to optimizing the value of the best tool that companies have to connect with their audiences: digital content.
Our straightforward approach is based on developing a deep understanding of the unique qualities of our clients' businesses, the contexts in which they operate and the motivations of their audiences. This contextual, content-driven tack allows us to create innovative, engaging and highly effective experiences that meet clearly defined objectives and serve clients in a wide variety of industries.
While our guiding philosophy is consistent, our work has taken many shapes. In the last few years, we've:
- reimagined the user experience and editorial planning for a network of content sites — highlighting the uniqueness of their content, ultimately increasing customer satisfaction and the bottom line
- envisioned the future of online content for a specialty publisher
- rethought the way that clients publish thought capital to engage customers globally, giving them the confidence they need to make informed decisions
- transformed e-commerce sites into engaging, rich experiences that feel more like shopping and less like browsing a database
As interactive specialists, we frequently collaborate on brand development with our parent company, Sequel Studio, a leader in developing integrated brand strategies and identities.
Go ahead, ask
Want to know more? Check out our frequently asked questions, or ask one yourself.